36 min listen
How to navigate people and culture issues for agency leaders, with Sarah Brewster
How to navigate people and culture issues for agency leaders, with Sarah Brewster
ratings:
Length:
49 minutes
Released:
May 3, 2022
Format:
Podcast episode
Description
Welcome to Episode 61. Today's episode is about people and culture in a creative agency. It's particularly relevant if you're an independent agency owner because my expert guest, Sarah Brewster, Managing Director of Fresh Seed talks to me about why attracting and retaining staff is the biggest challenge in the industry at the moment.
She shares:
- some tips for how to recruit effectively
- advice for navigating issues such as diversity and inclusion, safety at work and the Me Too movement
- and why she's seen a loss of kindness post-pandemic.
She also shares why IR 35 has had a huge impact on freelancing, plus ways to ensure equal pay across the business. This episode is jam-packed with tips.
If you'd like to receive weekly updates and tips about agency account management, then please head over to my website where you can sign up for my weekly email and check out the details of my Account Accelerator training programme, which is designed to help agencies expand existing client business.
She shares:
- some tips for how to recruit effectively
- advice for navigating issues such as diversity and inclusion, safety at work and the Me Too movement
- and why she's seen a loss of kindness post-pandemic.
She also shares why IR 35 has had a huge impact on freelancing, plus ways to ensure equal pay across the business. This episode is jam-packed with tips.
If you'd like to receive weekly updates and tips about agency account management, then please head over to my website where you can sign up for my weekly email and check out the details of my Account Accelerator training programme, which is designed to help agencies expand existing client business.
Released:
May 3, 2022
Format:
Podcast episode
Titles in the series (100)
What your agency clients really want, with Kate Whittaker: In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over. In this episode we cover: 1. How Kate selects her agencies and what she suggests you do if you're considering cold calling prospective clients 2. The qualities she looks for in a potential agency partner 3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong 4. Some advice for how agencies can present additional ideas during the course of working on another project 5. Why you need to be asking your clients for more referrals 6. Her tips for how to position yourself as more of a trusted advisor 7. What's changed fo by Creative Agency Account Manager Podcast