36 min listen
Client Insights Report 2021, part one, with Carey Evans & Simon Rhind-Tutt
Client Insights Report 2021, part one, with Carey Evans & Simon Rhind-Tutt
ratings:
Length:
26 minutes
Released:
Jun 29, 2021
Format:
Podcast episode
Description
Welcome to Episode 37. This is part one of a two part interview with Simon Rhind-Tutt and Carey Evans from Relationship Audits and Management. They've put together a report summarising what clients are telling them about agencies.
They've taken this data from hundreds of interviews that they've conducted with clients over the last year. There are six themes in total, and they talk us through each theme, share some insights, share some quotes from clients, and then, most importantly, what they believe agencies need to do about it. What actions do we need to take?
Part one covers three key themes:
Is your agency fit for purpose?
Are you nimble enough?
Are you communicating in the best way?
I would urge you to tune in to the part two, next week where we're going to follow the theme and cover three more topics - are you sharing learnings from other clients; are you better or worse at tech; and did you realise that what drives perception of value for money has changed.
They've taken this data from hundreds of interviews that they've conducted with clients over the last year. There are six themes in total, and they talk us through each theme, share some insights, share some quotes from clients, and then, most importantly, what they believe agencies need to do about it. What actions do we need to take?
Part one covers three key themes:
Is your agency fit for purpose?
Are you nimble enough?
Are you communicating in the best way?
I would urge you to tune in to the part two, next week where we're going to follow the theme and cover three more topics - are you sharing learnings from other clients; are you better or worse at tech; and did you realise that what drives perception of value for money has changed.
Released:
Jun 29, 2021
Format:
Podcast episode
Titles in the series (100)
What your agency clients really want, with Kate Whittaker: In my first episode I'm delighted to be chatting to Kate Whittaker, Head of Corporate Communications at DUAL International. As a marketing client, Kate Whittaker has 30 years experience managing agency relationships so is very well placed to give her perspective on what agency account managers could be doing to win their clients over. In this episode we cover: 1. How Kate selects her agencies and what she suggests you do if you're considering cold calling prospective clients 2. The qualities she looks for in a potential agency partner 3. Examples of where agency account managers have won her over and built her trust as well as where agencies get client management wrong 4. Some advice for how agencies can present additional ideas during the course of working on another project 5. Why you need to be asking your clients for more referrals 6. Her tips for how to position yourself as more of a trusted advisor 7. What's changed fo by Creative Agency Account Manager Podcast