Welcome to Episode 51. This chat is going to be particularly interesting for you if you're curious where agencies will be headed in the next 10 years. From everything I've researched over the last couple of months, the biggest change coming for agencies in the next decade is web3. Web3 is the next evolution of the Internet. And here to enlighten us about what web3 is, and how agencies need to be prepared for it is Jeff Kauffman Jr, Founder and CEO of Parachute, which builds and invests in web3 solutions for marketers and advertisers. If web3 is an area you want to keep your eye on, then join the Jump community and hundreds of other agency people and marketers who also want to stay ahead of what's changing. There's no such thing as a silly question in the community either. I've asked a few. We’re all learning together as web3 unfolds.

If you're an agency account manager and you want to invest in your career, and upgrade your account management skills, my next Account Accelerator programme starts on 27th January 2022. You'll work with me for nine weeks and gain the skills and a repeatable client centric approach to adding more value to your existing clients business, and growing your accounts. If this sounds interesting, then drop me a line at jenny@accountmanagementskills.com and we can see if it's a good fit for you.