I've spent a lot of time thinking about the future of content publishing online. When you run a content website, you must understand a couple of strategies to build an audience. If you're focused on attracting traffic from Google, you need to figure out search engine optimization. Alternatively, if you're looking for traffic from Facebook, you need to understand social media marketing and paid advertising. And if you want to build a relationship with your audience, you need a way of connecting with them over email. With some of those methods, you're not always in control of that relationship. And in fact, I know many creators that run content publishing businesses and have seen their sites plummet in traffic and value after a Google algorithm update. In other words, you're at the mercy of Google for how your website will perform over time. There are similar issues with Facebook, Twitter and Amazon. As a content creator, you must play within the walled garden of whatever platform you use.Web 3.0 could change all of that. One way you can own a relationship directly with your audience, readers, and fans is by creating a non-fungible token or NFT. This week's guest may help you understand how creators can use NFTs in the future. His name is Julien Genestoux, and he's the founder of Unlock Protocol. Even if you're not quite ready to create your first NFT or even to purchase an NFT, it's worth figuring out what this technology can do because I guarantee in a few years, we will use NFTs in some way on the online platforms that we take for granted. In this episode, we discuss:What Unlock Protocol isUsing NFTs for your online businessThe advantages of Web 3.0 toolsMembership NFTsCarbon neutral blockchainsResources:Unlock ProtocolSupport the show