We're going to argue two main points: 
First, no-code is absolutely the future for marketing and that it opens up exciting possibilities (aka, democratizes digital marketing)
Second, what really qualifies as a no-code tool is much more narrow and potentially useful than you might find elsewhere on the internet
Is marketing hijacking another development trend and bending it to our own purposes? Is this an attempt to fit in with the cool kids by being part of a trend?Is the future of Martech no-code? Has it always been no-code?What does no-code really mean?Have you ever been half way through building something, a new campaign, a landing page you’re really excited about... but you hit a technical hiccup. “Oooh, might need a script for that” or “Damn, if only I could code”. As marketers, we’ve all felt this roadblock. We had a full episode dedicated to this-- episode #24: why marketers should learn to code. No-code is not using that excuse. Can’t code? Don’t know how to build scripts? No problem, there’s a no-code solution for that. Is Canva a no-code tool? Did you use code to create images in Photoshop or Illustrator? This is what tripped me up in the beginning — but Canva is one of the hottest tools today and it’s absolutely considered in the same breath as other no-code tools. While your typical definition of no-code would look at the ability to create software applications with a user interface, I’d argue that marketing’s use of no-code is a bit looser. I’d define a no-code solution as one that lowers the barrier entry to the point that you only need to use a user interface to complete your objective. No way am I going into photoshop - someone tried to teach me photoshop before and it was terrible. I’m not layering stuff — but Canva, I can get something good enough in minutes. These are pretty murky waters for us to be wading into — but such is this fascinating trend. So there's a cool difference between tools to build products and tools to sell products and run companies.
no-code building / app development 
no-code martech / selling products
Sometimes the tool to sell a product like a podcast (promoting or ads), might also be the product in some case, like us, not monetizing, just creating content. Example, Convertkit is no-code email marketing tool, unless you know css/html and you can totally customize things behind the scenes. Is Convertkit a no-code tool to sell a product/martech or is it building a product? Convertkit is is more than just an email marketing tool, it’s what newsletter creators use to build an audience and connect with fans, it’s an email designer, a landing page builder, a form builder and they are just diving into ecommerce. Isn’t every marketing tool a no-code tool? I’ve been using Marketo or HubSpot my entire career - turns out I’ve been using no-code tools my entire. But before I start congratulating myself on being on the cutting edge of this trend, I think it’s important we really sharpen our focus here. No code isn’t about using user-interfaces to accomplish a job — I think in the marketing context it’s about breaking the dependency on technical experts as well as subject matter experts. The idea of Canva as a graphic design tool may drive some designers crazy — but it’s borne out of a marketer’s need to get good enough now and not perfection later. I love this idea of breaking the dependency on technical and subject matter experts. This has been fascinating to watch in the indie maker community. Some call this the creator economy. Think there’s a lot of newsletters and podcasts already? Think again. Worldwide pandemics have accelerated remote work but they also motivated millions of people to become creators. More and more writers, teachers, film makers, photographers, artists all go DTC-- direct to consumer. Categories:
Workflow automation — tools like Zapier allow you to configure automation without knowing any python or how to connect to APIs
Web development — tools like Wordpress or Webflow al