24 min listen
11: Jonathan Simon: Do you still need a degree to have success in marketing?
11: Jonathan Simon: Do you still need a degree to have success in marketing?
ratings:
Length:
40 minutes
Released:
Dec 8, 2020
Format:
Podcast episode
Description
Our guest today is Jonathan Simon. Jonathan is Director of Marketing and Professor of Digital Marketing at Telfer School of Management - University of Ottawa. He teaches an undergrad and a master’s level course. Before that, he also taught at Algonquin college for almost 4 years. So he’s been teaching marketing for a while, since 2014. But he hasn’t always been a prof… He’s worked in-house before, best known in Ottawa for his expertise in mobile marketing and the gaming industry. He was Director of Marketing at Magmic – a leading publisher of mobile games working with global brands like Hasbro and Mattel. He’s an extremely well networked marketer, he’s found more jobs for marketing students in Canada than any other prof in history, ever.It's not every day you get to interview a Professor. Some of the topics we cover in the episode:How do you teach while also being a Director of marketing?Do you still need to do a degree out of highschool to have a successful and happy career in marketing? What are some of the best side projects students can take on to help get them jobs early on? How do you manage interns and fresh marketers? How do you stay happy in your career while managing multiple hobbies and being a father?--Intro music by Wowa via Unminus
Released:
Dec 8, 2020
Format:
Podcast episode
Titles in the series (100)
13: Lifecycle: A Martech Saga part 2: Don’t overthink lifecycle: It is so easy to go down rabbit holes when revamping or deploying a lifecycle model. Be very careful not to overthink your lifecycle by creating too many microstages, or by over automating elements of the customer journey or sales process. by Humans of Martech