What’s up JT, good to chat again. When you aren’t podcasting or consulting, what are you reading or listening to these days?Yeah I’ve been BUSY. Bobiverse books, of course but also lots of Mario with my kids – haha, my downtime totally spent on guilty pleasures.Haha yeah you had a head start on Bobiverse but I overlapped you… that’s probably going to change soon for me… I don’t think I’ve announced this on the cast yet but my wife and I are on baby watch, first born arriving at any second now which s why we need to record a few episodes hahaI’ve actually been getting back into podcasts lately. Maybe I’ll plug a few of my favorites ahead of our next episodes. I’ve really been digging Making Sense of Martech lately. Juan Mendoza is the guy behind the podcast, he’s a friend of the show and he’s been doubling down on it, pumping out weekly episodes. If you want to go deep on some technical topics, in episode 37 he had the CEO of Hightouch Data on and he debates the merits of reverse ETL and they really unpack CDPs. Check it out.In the non marketing podcast world I’ve been taking a dive into the world of AI. No, not fluffy my top 10 ChatGPT prompts and buy my course type of content, way darker shit, like will marketing be replaced by AI in 10 or 20 years… sooner? My buddy Alex recommended The Ezra Klein Show. The episode is titled Freaked Out? We Really Can Prepare for A.I. On the show he has Kelsey Piper, a senior writer at Vox. She basically spends her time writing and being ahead of the curve covering advanced A.I.In that episode she says something like: “The AI community believes that we are 5-10 years away from systems that can do any job you can do remotely. Anything you can do on your computer.”Recently Goldman Sachs released a report saying AI could replace the equivalent of 300 million jobs. A day later Elon Musk, Andrew Yang, Wozniak and several other tech leaders wrote an open letter urging a pause in AI development, citing profound risks. So I went down a rabbit hole and it really prompted the next 4 episodes
How fast could AI change or replace marketing jobs?
How marketers can stay informed and become AI fluent
Navigating through AI in your marketing career
Find the top AI marketing tools and filter out the noise
So basically1. How soon and how significantly will this impact my job2. How do I keep up with changes?3. Is it possible to adapt? How can I future-proof myself?4. How can I start right freaking now?!?Today we’re going to be starting with setting the scene and covering how fast shit is changing right now. Here are some of the topics for this first episode:
AI isn’t new, especially for enterprise companies with lots of dataBut unlocking some of the potential for startups is going to be huge

Will all these advancements just make marketers better and more efficient?or will it actually push founders to go to market without a marketer

Marketing will have massive changes because we primarily rely on the ability to understand and apply existing rules and processes
What does ChatGPT have to say about all this?
What if AI is one day actually able to replicate human creativity and emotional intelligence?
We’ll talk about potential mass unemployment but the more likelihood of new job opportunities
How fast AI has disrupted other jobs already
How AI might simply only ever replace the shitty parts of marketing


Here’s today’s main takeaway: It's not like our jobs are gonna vanish overnight, but the shift is happening faster than many of us realize. AI's no longer just a loosely backed buzzword; it's doing things today that we used to think were impossible. So, as marketers, we've gotta take this tech seriously.Instead of asking if AI's gonna replace our roles in marketing, we should be talking about how quickly it could happen and what it'll look like if it does.A bunch of really smart marketers (and non marketers) out there are saying we need to hit the panic button. They're predicting that in just 5 to 10 years, we'll