What’s up folks. This is part 3 of our deep dive into AI impacts on marketing jobs.I want to start off by apologizing that this episode might be a bit rusty, I’m attempting to record this while fully sleep deprived thanks to a 1 week old newborn at home haha Our daughter arrived nice and early and, yeah it’s been a wild change in sleeping patterns haha.In our first episode we introduced the topic and covered how fast AI could replace marketing jobs and what the transition might look like. In episode 2 we covered ways marketers can stay up to date with the latest advancements in AI.  Next up, 3. Practical changes and new areas marketers can invest in (today)4. Find the top AI marketing tools and filter out the noiseHere’s today’s main takeaway: 
AI is already disrupting martech but in 5-10 years our jobs are likely going to look very different. Now is the time to figure out if you need to make changes to your current area of speciality in order to future proof your career. 
Ask yourself if you should double down on additional areas like data and API services, getting closer to product and customers or starting to learn about ethics and data privacy.
Today we’ll help you reflect on different options to investigate as you navigate through this future landscape and what job titles of the future might be in store for marketers.
Here’s a quick outline of some of the new marketing areas to potentially focus on that might future proof your career if AI becomes as big as some are predictingOutline
AI tech implementation, find ways to use AI and automate tasks
Data and API services, exposing data from your business to let AI assistants leverage them
Getting closer to product and customers, deeply understanding customers is always going to be something hard for AI to replicate
Copywriting, generative AI is great at creating the familiar but can’t yet create the new
Ethics, privacy and responsibility, AI is really bad at displaying the POVs of underrepresented groups
And a look into the future at emerging tech, trying to guess some future job titles for marketers
I have to admit, what spurred this whole AI series and what led to my diving into the rabbit hole was a genuine fear, or at least serious contemplation about whether I needed to focus on new marketing areas or pivot in some case.New marketing areas to focus onYeah it’s a totally valid question and probably something a lot of marketers are wondering. Phil you had a great episode previously (part 2) that covered how we can stay informed… let’s chat about what you can do practically about your current situation or at least start thinking about career transition strategies. Some of you listening or reading today are probably already in a really nice spot. Our podcast mission is to future proof the humans behind the tech and if you’re already working with marketing tech you’re in a really nice position to continue the shift towards additional AI and automation. We talked a bit about this in the first part of our series – but I think that AI developments represent that same type of shift that we’ve seen in the past. The change always seems bigger when you look back historically, but living through these developments are step functions not quantum leaps.Still – it bears repeating – the pace of change in AI is far faster than other emerging tech we’ve seen in the past. I think while the tech is moving blazingly fast, there is already considerable pressure to throttle development. One thing that is highlighted in that Goldman Sachs fear report about Millions of jobs being replaced by AI is that despite losing millions of jobs, AI may also mean new jobs and a productivity boom.The report cited that 60% of workers are in occupations that did not exist 80 years ago. Think about aht for a second. I think that all you have to do to see how fast things are going is to pay attention to the developments coming out of ChatGPT. I’ve used it a bit and it’s mind blowing what you can do with it. I ask