27 min listen
16: Lifecycle: A Martech Saga part 5: No sales people were harmed in the making of your lifecycle
16: Lifecycle: A Martech Saga part 5: No sales people were harmed in the making of your lifecycle
ratings:
Length:
29 minutes
Released:
Jan 12, 2021
Format:
Podcast episode
Description
It's super easy to over-engineer lifecycle and to underthink sales component.JT you've done this project a ton in HubSpot & Marketo both client-side and in-house. Who usually leads this internally (sales, marketing, other functions)?I can explain it to you but not understand it for you; this project is a distraction to sales; sales sees themselves as revenue drivers — and who in your organization is closer to putting 0’s on your paycheck?Common concern of sales is the limited bandwidth and massive distraction, not too mention refactoring their daily rhythm. If sales isn’t bought in, it’s because it’s not valuable // full-stop. If you can’t get a partner in sales, then you need to see that as feedback. It’s painful but sales has got to see the value in this or you’ll never get this off the ground. (we then dive into some examples of going off the rails).Deeper dive into lifecycle stages and contact status // road map versus traffic light analogy.Thanks for checking out our lifeycle martech saga! Let us know what we should dive into for our next saga!--Intro music by Wowa via UnminusPodcast artwork font by StarJedi Special Edition by Boba Fonts
Released:
Jan 12, 2021
Format:
Podcast episode
Titles in the series (100)
09: Dynamic areas are your conversion secret weapon: The perfect way to convert visitors is by using dynamic areas to show different content to different visitors. by Humans of Martech