As the world around is constantly changes, we need to innovate the way we work, as well as our products in order for us to survive in the long run. Classic cases like Nokia and Blockbuster made very clear what happens if you focus on the wrong things. However, it can be quite a challenge to move from our traditional cash cow and follow a path of more risk (but a higher potential margin). Stakeholders might be cautious of the fact that this might not bring them the ROI they expected. To inspire us in this week’s episode of Mastering Agility, Jeff Gothelf talks to us about his experience and ideas.What you’ll discover in this show:-        Innovation is not something that’s just for the teams-        It takes a lot of courage to innovate-        Engagement across all levels in the organization is fundamental for success    Speakers:Jeff GothelfDIGITAL TRANSFORMATION AND BUSINESS AGILITYCOACHING, CONSULTING, TRAINING & KEYNOTESI believe humility and learning are in short supply. To improve that, I teach executives and teams -- through advising, workshops, keynotes, coaching & books -- to focus on their customers, learn from mistakes and create an agile culture that continuously improves their products and services and the way they work.  More recently I've codified the principles of modern product development and applied them to building a platform of thought leadership and recognized expertise. I capture this approach in my latest book, Forever Employable.  I'm excited to partner with executives and companies looking to improve not only their products but the culture that builds them. To learn more please reach out directly to me at jeff@gothelf.co.  Contact Jeff Gothelf:https://jeffgothelf.com/https://www.linkedin.com/in/gothelf/Sander Dur (host)Scrum Master, Agile Coach, trainer, and podcast host for ‘Mastering Agility”Sander Dur is a business agility enthusiast, with a passion for people. Whether it’s healthy product development, agile leadership, measurement, or psychological safety, Sander has the drive to enable organizations to the best of their abilities. He is an avid article writer, working on a book about Scrum Mastery from the Trenches, and is connecting listeners with the most influential people in the industry. https://www.linkedin.com/in/sanderdur/ https://agilitymasters.com/en https://sander-dur.medium.com/Additional resources:  https://www.amazon.com/Forever-Employable-Stop-Looking-Work/dp/B087D2HHZX/ref=sr_1_1?dchild=1&keywords=jeff+gothelf&qid=1626867560&sr=8-1https://www.amazon.com/Sense-Respond-audiobook/dp/B081ZFFRXZ/ref=sr_1_4?dchild=1&keywords=jeff+gothelf&qid=1626867571&sr=8-4https://www.amazon.com/Lean-UX-Designing-Great-Products/dp/1491953608/ref=sr_1_2?dchild=1&keywords=jeff+gothelf&qid=1626867571&sr=8-2Support the show