SummaryIn this conversation, Sander Dur and his guests discuss the biggest lessons learned during the week and the importance of user feedback in the release strategy. They introduce Scrum Match, a platform that connects companies with true Scrum Masters who can deliver business value. They highlight the need for true Scrum Masters who can use Scrum as a means to an end and differentiate them from Scrum Masters in name only. The hosts also discuss the future of Scrum Match and the scaling of the platform. They emphasize the importance of focus and the value of feedback for both Scrum Masters and employers. In this conversation, the hosts discuss the importance of sponsorship in podcasting and share insights on building and maintaining relationships with sponsors. They emphasize the need to deliver value to sponsors and measure the success of sponsorships. The conversation also covers negotiation strategies for sponsorship deals.TakeawaysUser feedback is crucial in determining the best release strategy and ensuring that clients and users can absorb and work with new features.The industry has produced many Scrum Masters who fail to deliver business results, leading to a lack of trust in the Scrum framework.There is a need for a profession for Scrum Masters to separate those who can deliver value from those who cannot.Scrum Match aims to connect employers with true Scrum Masters who have the practical experience and skills to deliver business value.The future of Scrum Match involves scaling the platform, building partnerships, and expanding beyond just Scrum Masters.