Welcome to this episode of the Fail Forward podcast.   Regular listeners of the Fail Forward Podcast plus members of my Tree Surgeons Mastermind will have heard me talk about the importance of knowing your numbers for some time now.    In this episode I’m joined by “accidental accountant”, business coach and finance mentor, Julie Wong.    “If you’re not in control of your finances, you’re not in control of your business.”   Julie shares how her dentistry destiny took an unexpected turn, and how, after accepting an accounting role in one of her first interviews after university, she has gone one to develop a keen commercial acumen that helps business owners achieve their goals.    Far from being a dull and dry lecture about accounting, in this fast paced episode Julie explains what three numbers you MUST know about your business and why; how your accountant can add value to your business; and what to do if you don’t understand a word your accountant says!   As a Fractional Finance Director for small businesses Julie combines the ability to understand what drives business growth and to translate that into robust, actionable strategies that help her clients achieve their goals.    This episode will be 40 minutes well spent if you’re ready to make sound commercial decisions based on facts not feelings and lose the fear of putting up your prices. You may even be convinced to learn to love spreadsheets - the “numerical play doh” on which you can model and adapt your business.    If you enjoyed listening to Julie, click here to connect on LinkedIn.   If you’re enjoying the Fail Forward podcasts, follow me on Facebook, Instagram, TikTok or LinkedIn for all the latest on my mission to help business owners Fail Forward.    Facebook https://www.facebook.com/failforwardhenri LinkedIn https://www.linkedin.com/in/henri-ghijben-539132101/ TikTok https://www.tiktok.com/@failforward12 Instagram https://www.instagram.com/henrighijben/