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    110 No one gives a sh*t about you

    110 No one gives a sh*t about you

    FromFail Forward

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    110 No one gives a sh*t about you

    FromFail Forward

    ratings:
    Length:
    5 minutes
    Released:
    Apr 30, 2024
    Format:
    Podcast episode

    Description

    No one gives a sh*t about you!  What they care about is how your product or service can solve their problem now. In this episode I talk about dropping the jargon. Stop saying, “we do this, we do that, we’ve got this kit, the latest technology.” People don’t give a sh*t. They just care about what you can do for them! Drop the features and benefits. What problems do you actually solve? Back in the day I would sell to anyone who would buy from me. But working with mentors, I now know who my ideal client is so I can talk to them directly through everything we do.  And it draws people in. Who then eventually buy. Tune in now and let me know your thoughts! If you’re enjoying the Fail Forward podcasts, follow me on Facebook, Instagram, TikTok or LinkedIn for all the latest on my mission to help business owners Fail Forward.    Facebook https://www.facebook.com/failforwardhenri LinkedIn https://www.linkedin.com/in/henri-ghijben-539132101/ TikTok https://www.tiktok.com/@failforward12 Instagram https://www.instagram.com/henrighijben/  
    Released:
    Apr 30, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    Failure is only negative if you don’t learn from it Fail Forward is the weekly podcast hosted by entrepreneur and family man Henri Ghijben. In each episode you’ll hear from Henri and guests as they share real-life experiences of positives born from failure, reflections on the lessons learned from ‘losing it all, and what fuels Henri’s desire to help others overcome personal and business challenges in order to create the lives they want to live. Who is Henri Ghijben? Growing up in Bury St Edmunds, Henri’s first memorable experience of failure left him with the lasting ability to never get lost. It proved to be the first of many times Henri would fail forward. But it wasn’t until he faced losing his home, business and possibly even his family, that he realised the truth. Failure is only negative if you don’t learn from it. Against the odds, Henri has rebuilt from rock bottom. He’s now on a mission to help others avoid making the same mistakes he did, to help those facing failure see that there is a way back and that by failing forward they can enjoy success again. Ever thankful for the love and support of his family, the loyalty of his team and the help of business owners who helped him when the chips were down, Henri now lives in Southampton where he runs HRG Tree Surgeons, has growing property management and investment businesses and runs mentoring programmes for business owners, entrepreneurs and directors who are on their own growth journeys.