Welcome to episode 12 of the Fail Forward podcast.   In previous episodes, I’ve talked about the four critical pillars to building a successful business. In this episode we take a deep dive into numbers covering:    Why you need to get a grip of your numbers.. What happens if you don’t know your numbers. A technique I use in all my businesses that you can immediately implement in yours.   When you listen to this episode you’ll learn the unlikely link between knowing your numbers and elephants, why emotional decision making is a shortcut to disaster and the metrics I measure each and every week that act as an early warning system for potential problems in my businesses.    You’ll get great value from this episode if you’ve ever lost sleep worrying about;   Whether or not you’ll have enough cash in the bank to pay the wages at the end of the month; If HMRC are going to be knocking on your door; or  Whether you can invest in vital tools or services to grow your business.   Money is still a hugely taboo topic of conversation but if you seek help and support - from someone inside your business or an external consultant - you can learn the skills and systems you need to steer your business back onto the path for success.    If you do one thing today - listen to this episode and start understanding the importance of knowing your numbers.    Please remember that I am not an accountant. My advice is based on the lessons I’ve learned and my own personal experience. That said, they are personal experiences I know I share with other business owners who have failed in the past, making it a common problem!   If you’re enjoying the Fail Forward podcasts, follow me on Facebook, Instagram, TikTok or LinkedIn for all the latest on my mission to help business owners Fail Forward.    Facebook https://www.facebook.com/failforwardhenri LinkedIn https://www.linkedin.com/in/henri-ghijben-539132101/ TikTok https://www.tiktok.com/@failforward12 Instagram https://www.instagram.com/henrighijben/