If you’ve recently been questioning, 'How do I charge less?' maybe now is the time to ask yourself, 'How do I charge more?' Dive into the realities of business finance in Episode 98, where I share my personal journey through the challenges of running a low-margin business. Money in the bank doesn’t always mean profit, especially in sectors like tree surgery.  We'll explore the traps of competing on price, the importance of distinguishing between cash flow and revenue, and why being the cheapest often leads to more stress. Learn the value of focusing on your Unique Selling Proposition (USP) and delivering more value, rather than cutting prices. Understand the significant impact of effective sales and marketing, and why moving away from the lowest price can lead to a smoother, more successful business operation. The race to the bottom is never going to create success for anybody unless you’re a supermarket!  A crucial listen for anyone navigating the complex waters of business finance.  As always, let me know what you think. All the best, Henri.