00:00 Fitness marketing basics aren’t the sexy, social media influencer, ego-centric increase in fans and followers, and more likes on your recent post.  Fitness marketing basics are simultaneously the easiest and easiest to resist steps to successful revenue building.  This episode reviews the fastest way to grow your business.  Then what I’m going to dive deeper into is why you might be resisting the things that are right here that have proven to work over and over.  If you’re not growing, or not growing fast enough, and you’re doing all the things (but the fitness marketing basics) and still resist doing what works… stay tuned.  04:28 Fitness Marketing Basics for Fast Business-growth  If every human on the planet needs to exercise… If most struggle with exercise… Why is it still so hard to attract clients?  The simplest things, the smallest steps, work for health and fitness.  The simplest things work for growing your health and fitness business. Pick up the phone. Write an email. Go back to fitness marketing basics. (and even saying that I realize, you don’t know good fitness marketing basics potentially unless you’ve followed an online guru because it isn’t taught thoroughly enough to help you when you’re beginning).  Talk to people.  One of the obstacles for trainers and health coaches who want to build an online business is what to say:     What to say in emails     Or What to say in videos     What to say on a phone call  Call one person and you’ll know what to say. Try writing an email to one person. When it’s just one you know what to say.  Keep in mind, email is not as good as a phone call alone. It is a good partner. If you have a cell phone number, a text is better than an email.  The most successful people in the world make phone calls every day.  They make the easy ones and the hard ones.    When someone’s credit card doesn’t go through after three email attempts and messages to them don’t result in any response, someone calls.    If customer service drops the ball and things go wrong for a customer, someone calls.    When a customer complaint isn’t valid or attacks the company or any staff, someone calls.   Usually, that’s the person still in business when 9/10 have failed.       10:48 Even if you want to build a business online… Even if, ideally, you don’t want to work one on one with clients in the business you’re building… While you’re building it, the fastest way to grow your business revenue is to pick up the phone. You invite one person at a time to start working with you.  When you call at least one person every day, you build confidence, you build rapport, you build habits, and you relax.  When you’re stuck in those feelings of fear and your expenses outweigh your revenue, it is extremely hard to create a business with abundance and flow. And if you don’t go woo-woo… hang with me for a minute.  If you begin building your business based on fear and not enough and always working constantly, without a reasonable plan for, when I’m at XX, I will hire help for the things I don’t need to do… you will in 5 years still have that kind of business. It’s based on fear and not growth. It’s based on you working constantly and not on you recharging your batteries.   12:32 Side Note:  What’s Your Burn Rate? That said, sit down and determine your “burn rate” that includes your own personal expenses. That is, the amount of money you have to make monthly to cover your business and other expenses if this were your sole income including paying yourself a reasonable rate commensurate with what you’d pay anyone else to do the job.   13:50 Calm the F*** Down!  When you have revenue coming in, you can play the long game. Online marketing is a long game. Social media is a long game unless you’re doing paid advertising.  I’ve got 130,000 followers in a YouTube channel, many of whom are on my email list. That was built over 6 years, (I’m not including pandemic because everything changed and I’ve had little growth) not overni