37 min listen
Account growth tips for agency account managers, with Kap Chatfield and Jenny Plant
Account growth tips for agency account managers, with Kap Chatfield and Jenny Plant
ratings:
Length:
34 minutes
Released:
May 31, 2022
Format:
Podcast episode
Description
Welcome to Episode 63. A few months ago, I was invited to chat to Kap Chatfield from Rveal media about my podcast. During that interview, he grilled me not only about why I have the podcast, but he also asked me to share some tips for how to retain and grow client business.
I thought it might be valuable to share the interview with you, if you haven't listened to it already, because we talked about:
- the number one problem agencies have with account growth
- ideas for how to address account growth problems
- what holds agencies back from growing accounts
- why quarterly strategy sessions are useful tips for understanding your client's business
- how to be more valuable to your clients as an account manager
- and how to be seen more like an advisor than an order taker.
I thought it might be valuable to share the interview with you, if you haven't listened to it already, because we talked about:
- the number one problem agencies have with account growth
- ideas for how to address account growth problems
- what holds agencies back from growing accounts
- why quarterly strategy sessions are useful tips for understanding your client's business
- how to be more valuable to your clients as an account manager
- and how to be seen more like an advisor than an order taker.
Released:
May 31, 2022
Format:
Podcast episode
Titles in the series (100)
How to prospect for agency new business, with Lucy Snell: Today's guest is the lovely Lucy Snell the co-founder of Cherry Consulting. Cherry helps creative and digital agencies to generate new business and Lucy started the company in 2004. She's been featured three times in the BD100 list as one of the UK's most influential business developers and during this interviews shares many tips for agencies who are looking to generate more leads. In this episode, she shares: * Some of the biggest challenges she's seeing agencies have for approaching prospects right now * Tips for how to get cut through when prospective clients aren't responding * What she did to get a 50% open rate on one of her email campaigns * What she finds agencies need the most help with in the area of new business generation * Her thoughts on why some agencies are thriving at the moment * Exactly what she believes you should be spending your time on in the area of new business depending on the size of your agency. by Creative Agency Account Manager Podcast