Excellent marketing is brand over time and sales overnight. As marketers, we have to do both. How do you do it? It's by understanding and leveraging how people make decisions. Our brains are always in search of mental shortcuts when making decisions. What are these shortcuts, and how do you use them in marketing? Listen to Mindy Weinstein, CEO of Market MindShift, as she discusses the neuroscience behind human decision-making. Show NotesConnect With: Mindy Weinstein: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.