Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and events laid the foundation for recognition and collaboration opportunities with larger organizations. Today, Raphael discusses Facebook Australia's gift guide campaign.Connect With: Raphael McGowan: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.