18 min listen
Why Brands Must Avoid the "Purpose Void"
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
Why Brands Must Avoid the "Purpose Void"
FromRebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
ratings:
Length:
13 minutes
Released:
Apr 30, 2024
Format:
Podcast episode
Description
Head of Strategy at FutureBrand North America, Lynne Field, delves into the importance of brands avoiding the "Purpose Void." She explores how brands can authentically incorporate social responsibility and purpose-driven initiatives into their brand strategy without falling into common traps. Lynne shares insights on key indicators that signal a brand may be at risk of operating in the "Purpose Void" and offers strategies for realigning brand purpose effectively.Connect With: Lynne Field: Website // LinkedIn The Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedInSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Apr 30, 2024
Format:
Podcast episode
Titles in the series (100)
Trends In Building Celebrity Brands -- Lanie Shalek // Jobi by Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency