With the average American consumer receiving 5000 to 7000 promotional messages daily, competing through digital channels is competitive. And when you consider that a consumer needs to see a marketing message 22 times a month before converting, the revert to direct mail for many brands becomes highly justified knowing there's much less competition. However, how do you personalize direct mail and make it as measurable as any digital channel? Listen to Dave Fink, the Co-founder, and CEO of Postie, discuss how Buca di Beppo broke through the noise to connect with prospects in a highly successful campaign using direct mail. Show NotesConnect With:Dave Fink: Website // LinkedIn // TwitterThe Rebrand Podcast: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.