9 min listen
Understanding Ad Fraud -- David Finkelstein // BDEX
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Understanding Ad Fraud -- David Finkelstein // BDEX
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
12 minutes
Released:
Mar 2, 2023
Format:
Podcast episode
Description
David Finkelstein, CEO of BDEX, talks about data and technology. Due to ad fraud generating revenue for publishers and advertising platforms, there has been little incentive to eliminate it for years. However, the demand for better performance from advertisers has forced ad platforms to find ways to reduce ad fraud or face the risk of losing clients. Today, David discusses how you can understand ad fraud. Show NotesConnect With: David Finkelstein: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 2, 2023
Format:
Podcast episode
Titles in the series (100)
How fast can a podcast grow in 1 month? (MarTech Podcast Update) by MarTech Podcast ™ // Marketing + Technology = Business Growth