Vitaly Pecherskiy, COO at StackAdapt, talks about why digital marketers should adopt programmatic advertising now. While third-party and user-level data have been the go-to for delivering results for marketers, contextual advertising is now emerging as a powerful alternative. By providing precision that is often difficult to achieve through third-party data, contextual advertising offers a valuable way to deliver results. Today, Vitaly discusses contextual targeting's next level. Show NotesConnect With: Vitaly Pecherskiy: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.