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    What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia

    What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    16 minutes
    Released:
    Nov 30, 2021
    Format:
    Podcast episode

    Description

    Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show NotesConnect With: Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Nov 30, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.