25 min listen
How brands should build a marketing data strategy -- John Velcamp // Capgemini
How brands should build a marketing data strategy -- John Velcamp // Capgemini
ratings:
Length:
30 minutes
Released:
Sep 13, 2023
Format:
Podcast episode
Description
John Velcamp, Identity and Data Strategy Lead at Capgemini, delves into creating a competitive advantage with strategic data identity. As third-party cookies go away, and data privacy restrictions increase, this presents major implications for brands. However, onsite, first-party data is an untapped source of value as it is data owned by brands that respects privacy regulations, and that’s where CDPs become useful. Today, John discusses how brands should build a marketing data strategy.Connect With: John Velcamp: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn // Twitter
Released:
Sep 13, 2023
Format:
Podcast episode
Titles in the series (100)
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