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    Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota

    Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota

    FromData Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

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    Using data to Boost ROI on Ad & Tech Investments -- Kristina Prokop // Eyeota

    FromData Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

    ratings:
    Length:
    16 minutes
    Released:
    Oct 20, 2023
    Format:
    Podcast episode

    Description

    Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value and thriving as a cohesive ecosystem. Today, Kristina discusses using data to boost ROI on ad tech investments.Connect With: Kristina Prokop: Website // LinkedInData Driven Podcast: Email // LinkedIn // TwitterDominic Bohan: Website // LinkedIn //  Twitter
    Released:
    Oct 20, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to the Data Driven Podcast, where we dive deep into the art and science of data storytelling. Our mission is to help professionals from all backgrounds develop the skills needed to transform complex data into compelling narratives that drive clear business direction and resonate with any audience.Hosted by Dominic Bohan, Co-Founder of StoryIQ, this podcast features engaging interviews with experts in data analytics, visualization, and design thinking, as well as stories of real-world professionals who have harnessed the power of data storytelling to impact their organizations. We'll discuss topics such as creating powerful data visualizations, designing dashboards for business, presenting with impact, and more.Whether you're a data professional, business leader, or just someone who wants to become a master storyteller with your data, the Data Driven Podcast is here to guide you along your journey. Learn from the best and discover how to craft logical, compelling stories with your data that will captivate your audience and make a difference.