In this episode of Agents of Nonprofit, I talk with Kirk Schmidt, Director of Fundraising Optimization at Frontier Marketing. Kirk is an experienced fundraiser and non-profit operations expert with a background in mathematics and IT, who runs a team of data scientists who work to help charities raise more money for their missions.Topics we cover include:What the differences are between metrics & analytics and why they are importantCreating data warehouses or data lakes to have data be communicated between different systemsThe effects from perceiving or presenting data with different scales, inputs and outputsHaving a baseline of data and what KPIs a nonprofit might want to have when moving toward a new projectThe reason it is almost always difficult to have data when starting outTo learn more and connect with Kirk Schmidt:Frontier Marketing WebsiteFrontier Marketing on LinkedInKirk Schmidt on LinkedInIf you enjoyed this podcast, please consider leaving a review on Apple Podcasts, or your preferred podcast player. Thank you kindly!Support the show