Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractHosted by Al Martin, VP, Data and AI Expert Services and Learning at IBM, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.This week on Making Data Simple, we have Jim Ruston Managing Director of Armeta Analytics. Al and Jim discuss monetizing data, prescriptive and descriptive approaches, and sealing the deal.Show Notes4:45 - How do you monetize data6:20 - Common actions8:50 - Prescriptive approach11:15 – Gap in data warehouse13:05 – Cleanup 17:40 – Overhead costs19:22 - Prescriptive and descriptive approach20:56 – Preferred technology23:07 - Who are the decision makers  24:56 – Sealing the deal27:10 – Why do I need ArmetaArmeta Armeta LinkedinGuaranteed Analytics The Challenger SaleConnect with the TeamProducer Kate Brown - LinkedIn. Producer Meighann Helene - LinkedIn. Producer Michael Sestak - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.