Sam Torres is the Chief Digital Officer and co-founder of The Gray Dot Company, Gray Dot Company is a consulting firm that specializes in search engine optimization. Sam outlines expertise in complex digital analytics and consumer insights data.03:40 Meet Sam Torres05:57 Marketing Platforms07:49 Digital Consumer Intelligence14:55 Defining Success17:55 AIs Impact on Google22:07 Should I Trust Sponsored Adds?23:58 GenAI PositivesLinkedIn: linkedin.com/in/samantha-torres-seoWebsite: https://thegray.company,  https://legendarypodcasts.com/sam-torres/Want to be featured as a guest on Making Data Simple? Reach out to us atalmartintalksdata@gmail.com and tell us why you should be next. The MakingData Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, wherewe explore trending technologies, business innovation, and leadership ... whilekeeping it simple & fun.