In this first episode of Making Data Simple, host Al Martin welcomes Daniel Hernandez, Vice President of IBM Analytics Offering Management, who helps us navigate "the big data problem" and shares why he doesn't like the term "big data."Show Notes:01:30 Connect with Al Martin on Twitter (@amartin_v) and LinkedIn (linkedin.com/in/al-martin-ku)04:30 Connect with Daniel Hernandez on Twitter (@danhernandezATX) and LinkedIn (linkedin.com/in/danielghernandez)06:15 NPS = Net Promoter Score (http://www.medallia.com/net-promoter-score/)08:40 The four Vs of Big Data (http://www.ibmbigdatahub.com/infographic/four-vs-big-data)17:30 Accidental Empires written by Robert X. Cringely (1996), Dealers of Lightening: Xerox PARC and the Dawn of the Computer Age, written by Michael A Hiltzik (2000)