As Twitter undergoes a rebrand to 'X', will Meta's Threads replace Twitter? The newly dubbed 'Twitter killer,' Threads gained 30 million followers in the first 24 hours upon its release. Host Andrew Davidson is joined by media experts Marisa Frys and Rebecca McGrath for a discussion about what brands should know about Meta's newest text-based social media platform and its associated ecosystem.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Learn more about Mintel's Media Landscape Report, browse all our consumer research and buy a report today by visiting the Mintel Store.Host:Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Marisa Frys, Digital Marketing Analyst, Mintel Comperemedia.Rebecca McGrath, Associate Director, Media and Technology, Mintel Reports UK.