From the clothes we buy to the politicians we vote for, our opinions, decisions and tastes are constantly being influenced. With the help of social media, people have made a career from their ability to set trends and inspire action, a power that was once only reserved for celebrities and the elite. But who are these 'influencers' and do people still trust them?


Host: Edward Bergen (Global Food & Drink Analyst)
Guest: Simon Moriarty (EMEA Director of Mintel Trends), Jack Duckett (Associate Director, Consumer Lifestyles Research)
Production/ Sound Engineer: Alex Diaz - th3cult.co.uk


(Recorded in early 2019)