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Sustainability in CPG innovation: How to effectively communicate sustainability claims and benefits

Sustainability in CPG innovation: How to effectively communicate sustainability claims and benefits

FromMintel Little Conversation


Sustainability in CPG innovation: How to effectively communicate sustainability claims and benefits

FromMintel Little Conversation

ratings:
Length:
41 minutes
Released:
Jul 11, 2023
Format:
Podcast episode

Description

MLC's newest host, Lynn Dornblaser, is joined by consumer experts Jenny Zegler and Georgia Stafford for a discussion about how brands are innovating new product development in light of climate change and sustainability concerns. What are FMCG and CPG brands doing in the sustainability space? Why aren't brands effectively communicating their sustainable credentials? Listen now to find out what's resonating (and what's not) from new innovations, ingredients and product claims in response to consumers' growing sustainability concerns.This episode explores key themes in Mintel 2023 Global Outlook on Sustainability: A Consumer Study report. Browse the brochure to learn how our research can help you understand consumers’ shifting values and attitudes toward sustainability and its impact on your business. Check out all our consumer sustainability research at the Mintel Store. Head over to Mintel’s LinkedIn and share your thoughts and questions stemming from today's episode, or visit mintel.com to become a member of our free Spotlight community.Host: Lynn Dornblaser, Director, Innovation and Insight, Mintel Consulting.Guests: Jenny Zegler, Director, Mintel Food & Drink and Mintel Global Consumer.Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.
Released:
Jul 11, 2023
Format:
Podcast episode

Titles in the series (100)

Little Conversation brings you fresh ideas and new perspectives on how consumers eat, drink, shop, groom and think. From the rise of veganism to the future of social media and the urgency of sustainability in beauty, Mintel experts discuss key topics affecting today’s consumers in a fun, entertaining and informal way.