32 min listen
Brand Britain: Why a country's brand image matters
Brand Britain: Why a country's brand image matters
ratings:
Length:
50 minutes
Released:
May 2, 2023
Format:
Podcast episode
Description
As King Charles III's Coronation draws near, host Andrew Davidson is joined by experts in all things Britain, Jack Duckett and Francesca Smith, to discuss how British culture has influenced marketing and why this matters to brands. From British Airways to Twinings, listen as our experts discuss how classic British brands are marketing themselves to consumers during a period of change, what consumer experts around the world think of brand Britain and what marketers need to plan for next.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Visit the Mintel Store to explore our latest Lifestyle Reports (including British Lifestyles), browse all our UK research and buy a report today.Host:Andrew Davidson, SVP/Chief Insights Officer, Mintel Comperemedia.Guests:Francesca Smith, Senior Research Analyst - Consumer Lifestyles, Mintel Reports UK.Jack Duckett, Senior Consultant, Mintel.
Released:
May 2, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 10: #FollowMe: The unstoppable rise of influencers by Mintel Little Conversation