27 min listen
Why brands should tap into live-stream shopping
Why brands should tap into live-stream shopping
ratings:
Length:
28 minutes
Released:
Oct 2, 2023
Format:
Podcast episode
Description
Host Andrew McDougall is joined by experts Georgia Stafford, Kaitlin Ceckowski and Katie Hansen in a discussion about how live-stream shopping is transforming the customer experience, how marketers can tap into the trend and how brands can translate the increased engagement into revenue.Head over to Mintel’s LinkedIn to let us know what you think of today's episode, and visit mintel.com to become a member of our free Spotlight community.Find out more about social commerce, browse all our research on retail and ecommerce, and buy a report today by visiting the Mintel Store.Host:Andrew McDougall, Director, Mintel Beauty & Personal Care.Guests:Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.Kaitlin Ceckowski, Associate Director, Marketing Intelligence, Mintel Consulting.Katie Henson, Retail and Ecommerce Analyst, Mintel Reports US.
Released:
Oct 2, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 8: Work-life balance: A pipe dream for Millennials? by Mintel Little Conversation