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Episode 9: Defining 'clean': Why is clean living so popular?
Episode 9: Defining 'clean': Why is clean living so popular?
ratings:
Length:
31 minutes
Released:
Aug 6, 2019
Format:
Podcast episode
Description
In this episode, we look at the 'clean' movement in Beauty, Food & Drink and Household. Clean living is about what you put in and on your body. Interest in natural ingredients is based on the idea that for something to be healthy, it needs to be simple, unprocessed and as close to the real thing as possible. This is not a fad and clean formulations will continue to grow across categories. But given an absence of official regulations, how should brands talk to their customers about the clean movement?
Host: Andrew Davidson (SVP/Chief Insights Officer)
Guest: Jamie Rosenberg (Global Household & Personal Care Analyst), Alison Gaither (Beauty & Personal Care Analyst), Hannah Spencer (Foodservice Analyst)
Host: Andrew Davidson (SVP/Chief Insights Officer)
Guest: Jamie Rosenberg (Global Household & Personal Care Analyst), Alison Gaither (Beauty & Personal Care Analyst), Hannah Spencer (Foodservice Analyst)
Released:
Aug 6, 2019
Format:
Podcast episode
Titles in the series (100)
Episode 8: Work-life balance: A pipe dream for Millennials? by Mintel Little Conversation