Host Andrew McDougall is joined by experts Jonny Forsyth and Georgia Stafford in episode 115 to discuss Gen Z and what brands should know about this generation of consumers. Listen as they discuss what's special about Gen Z and what brands should do to market themselves to this tech-savvy and socio-politically engaged demographic.Head over to Mintel’s LinkedIn to let us know what you think, or visit mintel.com to become a member of our free Spotlight community.Visit the Mintel store to explore our latest Marketing to Gen Z research, browse all our research on Gen Z here and buy a report today. Read our latest blog on Gen Z to find out more.Host:Andrew McDougall, Director, Mintel Beauty & Personal Care.Guests:Georgia Stafford, Beauty and Personal Care Analyst, Mintel Reports UK.Jonny Forsyth, Director, Mintel Food & Drink.