25 min listen
Making a Mark in a Challenging Economy: Learnings from an NGO
Making a Mark in a Challenging Economy: Learnings from an NGO
ratings:
Length:
17 minutes
Released:
Feb 22, 2023
Format:
Podcast episode
Description
How does the marketing strategy for a non-profit organization differ from that of other companies, and what can marketers learn?
In this week’s episode we invite our first NGO to discuss the current marketing landscape and what brands need to do in order to stand out from the crowd. We talk to Johnny F Kroneld, Head of Unit Marketing & Events at The Swedish Childhood Cancer Fund. With over fifteen years' experience working at global consumer brands, Johnny is also a highly sought-after speaker at marketing events.
We’ll be talking about:
What marketers can learn from NGOs
Why good storytelling is a key to stand out
The changing media mix and what brands can do to stay relevant
In this week’s episode we invite our first NGO to discuss the current marketing landscape and what brands need to do in order to stand out from the crowd. We talk to Johnny F Kroneld, Head of Unit Marketing & Events at The Swedish Childhood Cancer Fund. With over fifteen years' experience working at global consumer brands, Johnny is also a highly sought-after speaker at marketing events.
We’ll be talking about:
What marketers can learn from NGOs
Why good storytelling is a key to stand out
The changing media mix and what brands can do to stay relevant
Released:
Feb 22, 2023
Format:
Podcast episode
Titles in the series (100)
Influencer Marketing for Fashion Brands w/ Phoebe Locke @FARFETCH: Many still associate influencer marketing with fast fashion, but as the channel has evolved we have seen that it is actually a strong platform for a wide range of products. Ultimately, it all comes down to where your target audience can be reached an... by Influencer Marketing Talks