14 min listen
The State of Influencer Marketing 2022: The Marketer’s Edition
The State of Influencer Marketing 2022: The Marketer’s Edition
ratings:
Length:
17 minutes
Released:
May 18, 2022
Format:
Podcast episode
Description
Earlier this spring we surveyed over 200 marketing decision-makers and 1,000 consumers to find out what influencer marketing really looks like in 2022…and whether it’s what your audiences actually want.
Long story short: not always.
Throughout our research we found clear evidence that brands and marketers aren’t always in sync with their target audience, employing tactics that run contrary to what consumers want.
But it’s not all bad news! In some areas, marketers were adopting savvy influencer marketing strategies to foster preference within their target audience and nurture their relationships online.
So where are they getting it right and where are they going wrong?
Tune in to find out…
Just how many brands feel confident in their grasp on Gen Z
Why many brands need to reassess how they approach influencer content
What influencer marketing budgets will look over the year to come
Long story short: not always.
Throughout our research we found clear evidence that brands and marketers aren’t always in sync with their target audience, employing tactics that run contrary to what consumers want.
But it’s not all bad news! In some areas, marketers were adopting savvy influencer marketing strategies to foster preference within their target audience and nurture their relationships online.
So where are they getting it right and where are they going wrong?
Tune in to find out…
Just how many brands feel confident in their grasp on Gen Z
Why many brands need to reassess how they approach influencer content
What influencer marketing budgets will look over the year to come
Released:
May 18, 2022
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks