14 min listen
Active Attention: The Key to Effective Marketing
Active Attention: The Key to Effective Marketing
ratings:
Length:
16 minutes
Released:
Mar 20, 2024
Format:
Podcast episode
Description
In this week’s episode, we delve into the pivotal concept of active attention in marketing, emphasizing its role in not just capturing, but also connecting with audiences amidst the relentless digital noise. Kristian Melå, Co-founder of Cure Media with a decade of experience in influencer marketing, shares his invaluable insights.
In our discussion, we uncover:
What active attention means for marketers and why it matters.
Strategies to create campaigns that capture and hold consumer attention beyond the crucial first few seconds.
The impact of platform choice on maintaining active attention, with a focus on the differences between traditional and digital media.
Kristian offers practical advice for marketers to engage audiences effectively in a content-saturated digital world.
In our discussion, we uncover:
What active attention means for marketers and why it matters.
Strategies to create campaigns that capture and hold consumer attention beyond the crucial first few seconds.
The impact of platform choice on maintaining active attention, with a focus on the differences between traditional and digital media.
Kristian offers practical advice for marketers to engage audiences effectively in a content-saturated digital world.
Released:
Mar 20, 2024
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks