14 min listen
From Products to Impact: How Brands Can Transform and Influence
From Products to Impact: How Brands Can Transform and Influence
ratings:
Length:
17 minutes
Released:
Aug 23, 2023
Format:
Podcast episode
Description
In the season 6 premiere, we’re deep diving into the fascinating world of consumer perception. Ever wondered how people form opinions about brands? And how companies can make a positive impact on individuals, society, and the economy? Our special guest for this mind-blowing topic is none other than Emmanuel Probst, author of the best-selling book Assemblage and the Global Head of Thought Leadership at Ipsos, a prominent market research powerhouse.
Tune in to find out more about:
Key drivers when it comes to shaping consumers’ brand perceptions
Why it's crucial for brands to get closer to their audience and reduce the social distance
The reason why so many of us repeatedly rewatch the popular sitcom Friends
Tune in to find out more about:
Key drivers when it comes to shaping consumers’ brand perceptions
Why it's crucial for brands to get closer to their audience and reduce the social distance
The reason why so many of us repeatedly rewatch the popular sitcom Friends
Released:
Aug 23, 2023
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks