While the social media trends for 2022 were all about TikTok and social commerce, as we look ahead to 2023 we can already see a shift in the things brands need to bear in mind as they flesh out their social media strategy for the new year.
What remains true is that social media continues to be one of, if not the most important platform for engaging shoppers in the fashion and lifestyle spaces.  Now, as we gear up for a busy fourth quarter of 2022, let’s take a peek ahead at what we’ll be seeing more of in 2023. 
In 15 quick minutes, we’ll be looking at:
What the popularity of TikTok and BeReal says about 2023 
How putting the social back into social media will reward those who deploy them well
Why a human approach is key