Joey Vowels a friend of the podcast and CMO of Tykes joins the podcast to talk all things Web 3.0 marketing, Twitter spaces and the power of personal branding in web 3.0, AI and more.

Some key takeaways:

Joey Vowels emphasizes the importance of connecting with people in social media, particularly in Twitter spaces.

Joey Vowels shares their experience with social media marketing agencies that promise to grow followers but fail to convert them into customers.

Joey Vowels expresses their love for Twitter spaces and the value of shared voices and different experiences in discussing topics like NFTs.

Joey Vowels shares their journey in launching an agency and growing their personal brand, eventually becoming the chief marketing officer at Tikes.

Joey Vowels reminds clients that while social media management and design can attract followers and members, it is ultimately their responsibility to convince them to buy their products or services.


The Essence of Twitter Spaces
Twitter Spaces provided a platform for the marketer to connect with like-minded individuals and share his experiences. While not all Twitter Spaces are good, there are some great shows and content that provide valuable insights. The marketer also appreciated the shared voices that often had different experiences and projects in the NFT space.
Launching an Agency
After successfully launching a project, the marketer decided to join forces with a couple of people he met in the space and launch an agency. They worked on about 20 different projects in 2022, covering everything from Discord to smart contracts to marketing.
Growing a Personal Brand
In 2023, the marketer focused on growing his personal brand by showcasing his business experience and who he is as a person. This led to him becoming the chief marketing officer at Tikes, where he currently works.
The Reality of Social Media Marketing
While social media marketing promises growth, it ultimately falls on the individual to convince their followers to buy their product. The marketer acknowledges that he can promise followers and Discord members, but he cannot guarantee that any of them will buy an NFT.
In conclusion, Twitter Spaces has become a valuable platform for social media marketers to connect and share their experiences. While it may not be a guaranteed path to success, it provides a space for individuals to learn and grow their personal brand.

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As always: DO YOUR OWN DAMN RESEARCH