With Instagram’s furious race to overtake TikTok as the video-first social platform, copy-catting many of the latter’s features to users’ occasional dismay, it can sometimes feel hard to tell the difference between the two. 
Certainly, that seems to be the case for many brands who insist on recycling content interchangeably between both platforms despite repeated warnings that the algorithms will not treat such tactics kindly.
So when it really comes down to it, what are the differences between TikTok and it’s older sibling, Instagram?
Join us to unpack exactly this question in 15 quick minutes. We’ll be looking at:
What consumers think the two platforms are for
Which brands are nailing their strategy across the two
Whether your content needs a different look and feel on each one