14 min listen
Revealing the Work Behind an Influencer Post
Revealing the Work Behind an Influencer Post
ratings:
Length:
14 minutes
Released:
Nov 17, 2021
Format:
Podcast episode
Description
Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencers, and committing to the continuous optimisation the channel requires. And don’t forget the more administrative tasks, such as negotiating prices, and scheduling and reviewing drafts for each individual influencer.
To sort out what you’ll need to bear in mind at each step, we asked Annicka Johansson, Senior Campaign Manager at Cure Media, to share her expertise. Drawing on several years of experience in all things influencer collaborations, Annicka will walk us through what individual tasks contribute to creating the perfect influencer's posts, and offers her best advice for nailing each one.
We’ll also cover:
Whether influencer marketing is more time consuming than other channels
How local knowledge and solid relationships play in to the daily work
And why you can’t measure your results by looking at the last click
To sort out what you’ll need to bear in mind at each step, we asked Annicka Johansson, Senior Campaign Manager at Cure Media, to share her expertise. Drawing on several years of experience in all things influencer collaborations, Annicka will walk us through what individual tasks contribute to creating the perfect influencer's posts, and offers her best advice for nailing each one.
We’ll also cover:
Whether influencer marketing is more time consuming than other channels
How local knowledge and solid relationships play in to the daily work
And why you can’t measure your results by looking at the last click
Released:
Nov 17, 2021
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks