14 min listen
Keeping up with 1,008 Shoppers on Social Media - Here’s What We Found
Keeping up with 1,008 Shoppers on Social Media - Here’s What We Found
ratings:
Length:
14 minutes
Released:
May 4, 2022
Format:
Podcast episode
Description
Consumer preferences are a moving target - you really have to work to make sure you’re staying up to date with the latest developments from them. And that’s particularly true for shoppers in the Gen Z and millennial age groups.
We know keeping up with consumers isn’t easy, so Cure Media decided to survey over 1,000 consumers across the UK, focusing on the behaviours and attitudes of Gen Z and millennials to better understand how these groups engage with and relate to social media, and more specifically, influencer marketing.
We’ll be discussing:
Purchase motivators in the modern marketplace
Most popular social media platforms among Millennials and Gen Z
How millennials and Gen Z perceive influencer marketing
We know keeping up with consumers isn’t easy, so Cure Media decided to survey over 1,000 consumers across the UK, focusing on the behaviours and attitudes of Gen Z and millennials to better understand how these groups engage with and relate to social media, and more specifically, influencer marketing.
We’ll be discussing:
Purchase motivators in the modern marketplace
Most popular social media platforms among Millennials and Gen Z
How millennials and Gen Z perceive influencer marketing
Released:
May 4, 2022
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks