When it comes to marketing wellness products, a lot of brands make a lot of big claims. But how do consumers figure out who to trust and what’s best for them? Today’s episode is all about demystifying the world of wellness marketing with the co-founder of Ned, a wellness brand that offers simple and effective natural remedies.Adriaan Zimmerman, who co-founded Ned in 2018, is an entrepreneur and brand-builder. Prior to co-founding Ned, he was a founding partner of BroBible.com, a popular men’s lifestyle and entertainment brand that grew to over 15 million readers per month, and was acquired by Uproxx Media. In today’s episode you’ll learn: Where education becomes marketing when it comes to teaching your customers about your productHow the transformative power of nature, the beauty of simplicity, and the importance of human connection can make us feel alive The value of the creative potential that comes with stepping out of your comfort zoneBrought to you by Mekanism.