This week on the podcast, we’re talking about a sensitive subject, but after seeing Ido Aharoni speak at the Harvard Club recently, it felt like the right time to have a difficult conversation. Ido is a 25-year veteran of Israel’s Foreign service. He is a public diplomacy specialist, founder of the Brand Israel Program and a well-known nation branding practitioner.Today’s conversation is not a history lesson on the Israeli-Palestinian conflict. And it’s not even about the Israel-Hamas war. We’re not really going to talk in detail about the political or humanitarian implications of the terrible violence happening in Israel and Palestine right now. Instead, here’s what you’ll learn in today’s episode: How black and white thinking has led to a dramatic increase in anti-semitism around the worldThe simple marketing principles used on social media with ill intent that have helped spread misinformation and hate speechHow information overload exhausts our brains and makes us more susceptible to that misinformationBrought to you by Mekanism.