Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful Brands

#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful Brands

FromSoul & Science: Fast Forward Your Marketing Mind


#6: LendingTree CMO & Customer Experience Officer Shiv Singh | How Trust Builds Powerful Brands

FromSoul & Science: Fast Forward Your Marketing Mind

ratings:
Length:
26 minutes
Released:
Apr 18, 2022
Format:
Podcast episode

Description

LendingTree Chief Marketing & Customer Experience Officer Shiv Singh joins Jason this week to discuss how he's harnessing the power of trust in our post-trust world.Shiv joined LendingTree in January 2022 from The Expedia Group, where he served as SVP and General Manager for the world-class travel brand, charged with driving brand loyalty and long-term customer value amid the coronavirus pandemic. Previously, Singh worked as CMO for med-tech startup Eargo, successfully repositioning the brand during a crucial high-growth period for the business. Singh's impressive career also includes senior leadership positions at Visa, PepsiCo and Razorfish. As an entrepreneur Shiv also had his own consultancy as well. Shiv has been inducted into the American Advertising Federation Hall of Achievement. He has been recognized by Forbes as a Forbes Next CMO, Ad Age as a Media Maven, Business Insider as a Payments Industry Game Changer, Adweek as a Top 50 Marketer (twice), and The Internationalist as a Top 100 Influential Leader. He is also the the author of two award-winning social media and marketing books, Savvy - Navigating Fake Companies, Fake Leaders and Fake News and Social Media Marketing for Dummies.Brought to you by Mekanism
Released:
Apr 18, 2022
Format:
Podcast episode

Titles in the series (83)

Does marketing live in the heart, or in the head? Should you trust your instinct, or your integers? If the answer is both, should you lead with one more than the other? As an independent creative agency, Mekanism has been asking these questions of ourselves and our clients for over 10 years. Join co-founder and CEO of award-winning creative agency Mekanism, Jason Harris, on his quest to answer these questions with the world’s leading marketers from the brands we’ve all come to love. Named CEO of the Year by The Drum Magazine, Jason will draw from his experience during these easily digestible 20-minute episodes to explore the Soul of these famous brands and the Science of staying relevant, exploring how they’ve become culture defining emblems in our modern world.Brought to you by Mekanism