From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jason Dorsey is the leading Gen Z and Millennial expert. He is President of The Center for Generational Kinetics. He has led more than 65 generational studies, worked with over 700 companies, and his new book is Zconomy: How Gen Z Will Change the Future of Business. Top 3 Value Bombs: 1. The Center for Generational Kinetics - their goal is to separate general myths from truth to data so leaders can make significant decisions and take action. 2. Generational work helps solve challenges by having a generational trend on the opportunities created nowadays. 3. Do a generational snapshot; you create a piechart representing your customers' different generations or your team members. It will help you shape your messaging, your leadership, and your marketing. Make sure to adapt for the next generation, because they will drive growth. Check out Jason's new book – Zconomy: How GenZ Will Change The Future Business! Jason's new book Sponsor: HubSpot: Learn how HubSpot can help your business grow better at HubSpot.com.